「活動報告」カテゴリーアーカイブ

活動報告

6月12日 勉強会

612日は勉強会を行いました。

今回は

  • 日本の流通
  • チャネル戦略

について勉強しました。
日本の流通については、流通の構造の変化と変化による取引関係への影響を学びました。

6月12日勉強会

チャネル戦略については、チャネルの設計と管理について学びました。
グループワークは、英会話教材とウォータサーバーのチャネル設計をどうしたらいいかを考えました。

商品の特性を考えて、どのチャネルを選べば上手く消費者に販売ができるのか、みんなで一生懸命考えました。


 

大学生必見!

当サークルは、6/26 18:30~ 明治大学和泉キャンパス211教室にて 倉成英俊様(株式会社電通 ビジネス・クリエーション局)による広告についての講演会を行います!

是非ご参加ください!

告知HP:http://meijimarketing.com/lecture

FBイベントページ:https://www.facebook.com/events/267352133404471/

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4月17日 勉強会

417日は、1年生と初めて勉強会を行いました。

4月17日勉強会
今回は、

・製品を作るときに何を大事にするべきか(製品志向とマーケティング志向)

・製品を作るときの手順(STP4P

を勉強しました!

まずは、マーケティングの基礎を学ぼう!ということで「ベーシック・マーケティング」という本を参考にしながら勉強をしています。

2年生が実際のブランドを例に使いながら説明を行ったあとに、1年生と2年生で「マーケティング研究会のSTPはどのようなものか?」という内容でグループワークを行いました。

参加者がこのサークルをどのように位置づけているのかがわかったのでとても面白かったです。

今回の勉強会は約30人が参加しました!

イベントだけでなく、普段の活動にも参加してくれる新入生が多くてとても嬉しいです。ありがとうございました。

参加者の感想を元によりよい勉強会を企画していきたいと思います!次回の勉強会は51日になります。これからもたくさんの方の参加をお待ちしています(^o^)

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5月8日 勉強会

58日は、勉強会を行いました。

今回は、

  • マーケティングにおける消費者行動分析
  • ブランド・カテゴライゼーション
  • 消費者の購買意思決定プロセス
  • 情報処理アプローチ

について勉強しました。

5月8日勉強会

私たちも消費者なので、どのように消費者として行動しているのかを改めて知るのは面白かったです。

グループワークでは、600mlのペットボトルのお茶を売る時のプロモーションを考える場合

  1. 味を消費者に伝えることを第1に考える
  2. 量の多さを消費者に伝えることを第1に考える
  3. おまけをつける

のどれが1番有効であるかを考えました。

消費者が、喉が渇いたときに味を思い出して購買をするとすれば①の手段が有効であり、喉をできるだけ潤すことができることを重視するのなら②の手段が有効であり、飲み物に特にこだわりがなければ、③で商品を魅力的に思わせることが有効だと思います。

どれが正解、ということではありませんが、各グループの中で最も多かった意見は②でした。

活発にグループワークができたのでとても楽しかったです。

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5月1日 勉強会

51日は、勉強会を行いました。

今回は、

  • 戦略的マーケティングとは何か
  • 事業ドメインと成長戦略
  • ポートフォリオ・マネジメント
  • 競争戦略

について勉強しました。

マーケティングと経営のつながりを理解することは少し難しいように感じましたが、頭の片隅に入れられただけでもよかったのではないかと思います。

5月1日勉強会

グループワークは、

  • 関連多角化
  • 非関連多角化

がどのようなものがあるかを考えました。

関連多角化の例としては

  • 富士フイルムのASTALIFT
  • 三井不動産のショッピングセンター事業 等

 非関連多角化の例としては

  • ダスキンが行うミスタードーナツ
  • 大塚製薬のニュートラシューティカルズ関連事業製品(ポカリスエットや、SOYJOY等)
  • ワタミの介護事業 等

がでてきました。

1年生からたくさん意見がでてきて驚かされました。

2年生も1年生の元気さに負けずに頑張ろうと思います!

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6月5日 勉強会

6月5日は、勉強会を行いました。

今回は

  • コミュニケーション戦略
  • サービス・マーケティング

について勉強しました。

コミュニケーション戦略については、消費者にどのように製品を伝えていくかを勉強しました。
サービス・マーケティングについては、サービスという言葉の意味の移り変わりと顧客満足につなげるにはどうしたらよいのかを勉強しました。

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グループワークは、コミュニケーション戦略についてのみ行いました。

ある商品について、どの広告媒体で表現するのが適しているのかを考えました。
ターゲットを見据えてどの広告媒体が一番いいか考えていました。

今回の発表は1年生が行いました。

今までは発表は2年生、グループワークは1,2年生合同で行っていたので初めての試みでしたが、とてもわかりやすく発表をしてくれました。

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大学生必見!
当サークルは、6/26に広告についての講演会を行います!

詳しくはこちら!

4月9日 講演会

4/9に第3校舎46番教室で18:00~ 講演会を行いました!

タイトル「マーケティングで語る夢のチカラ」

講演者 久保田 達之助様(株式会社JTBコーポレートセールス事業開発部部長)

4月9日講演会

・久保田さんの大学時代や今まで携わってきたお仕事について

・JTBコーポレートセールスのソリューションサービスについて

・JTBトラベルコスメについて

主にお話していただきました。

とてもわかりやすく「企業でどのようにマーケティングが使われているか」お聞きすることができました。

今回の講演会は現メンバーの2年生だけでなく、当サークルに興味のある1年生も参加しました。

1年生からは、「マーケティングがこんな身近なものだと思いませんでした!とっても楽しかったです!」というような感想をもらいました。マーケティングに、より深く興味をもってもらえたようでとても嬉しかったです。

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2年生にとっては、JTBの法人の事業について改めて詳しく知る良い機会になりました。


マーケティング研究会は、今後も様々な講演会を行います。

次の講演会の詳細が決まり次第情報の拡散を、また、終了後には講演会の報告をしていきます。

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3月7日 活動報告

こんにちは!

3/7は和泉図書館で活動を行いました。

今日はプレゼンの準備と新歓について話し合いました。

プレゼンは、提案部分に苦戦中です(>_<)

アンケートの集計は、ご協力していただいた皆様のおかげでスムーズに進んでいます。

ありがとうございますm(_ _)m

新歓は、何をどうするか1から全部考えなければいけないので時間がかかりそうです。

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企画の方々が頑張っています。

各自に宿題を残して今日は活動が終了しました。

次回の話し合いがこれによりスムーズになるといいです(^o^)


現在マーケティング研究会ではアンケートで学生の意識を知り、どうしていけばいいかの提案を考えるという手順で活動を進めています。

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5月29日 勉強会

5月29日は勉強会を行いました。

今回は、

  • 価格戦略
  • マーケティング・リサーチ

について勉強しました。

価格戦略については、価格によって売上や利益だけでなく、商品のイメージも異なってしまうので簡単に決めることは難しいことがわかりました。
マーケティング・リサーチについては、今後マーケティング・リサーチをするときにどのような方法があるか勉強することができました。

5月29日勉強会
グループワークは、価格戦略についてのみ行いました。

ライバル企業が価格を下げたときにどのような戦略をとるか、考えました。

「価格で商品と戦わず知覚品質をあげる」「現ブランドの価値は変えずに新しく低価格のブランドを作り、そのブランドで価格競争を行う」等の意見がでました。

今回もたくさんの人が参加し、意見交換が活発にできたと思います。

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3月4日 活動報告

こんにちは(^o^)

久しぶりの更新になります(^^; ホームページもだんだんと完成し始めているのでtwitterだけでなくこちらの更新も頑張っていこうと思いますm(_ _)m

3/4は和泉図書館のグループ閲覧室で活動を行いました。

現在マーケティング研究会は、学生にどうやったらより旅行会社を利用して海外旅行(主に韓国)に行ってもらえるかを考えています。最終的にはプレゼンテーションを行うので、プレゼンテーションに向けてパワーポイント作りを始めました。

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以前の別の活動では、プレゼンという発表方法ではなく、レポートを作成したのでサークルでプレゼンの発表をするのは初めてです。頭をたくさん使って良い提案ができるように頑張ります。

活動のあとは、早稲田大学のマーケティング研究会と慶應義塾大学の経済新人会マーケティング研究部との交流会がありました。とても楽しい会でした!またお会いできると嬉しいです(*^^*)

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よろしければ学生の方にアンケートに答えていただきたいです!3分程度で回答できるのでよろしくお願いいたします。

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新歓期間について

こんにちは!

4月1日~ 新歓をやってきました。今日は最終日です!

写真のようにビラ配りやブースで説明をしたのはもちろん、特別顧問の久保田さんがいらしてくださって新入生とお話しをする機会も設けられたので当サークルの魅力が良く伝わったと思います。

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自分にぴったりの素敵なサークルに出会うことができたでしょうか?

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最後に…

*講演会について

本日 18:00~ 第3校舎46番教室

タイトル「マーケティングで語る旅のチカラ」

講演者 久保田 達之助様(株式会社JTBコーポレートセールス事業開発部部長)

講演者の久保田さんは、当サークルの特別顧問です。2012年度には商学部の特別テーマ実践科目「サービス新事業開発の考え方とその手法を学ぶ」の講師もされていました。明治大学政治経済学部出身でもあるので、明治大学の生徒をとても応援してくださっています。

講演会は当サークルの活動のひとつです。活動に参加できるチャンスなので是非お越しください(^^)/