5月1日 勉強会

51日は、勉強会を行いました。

今回は、

  • 戦略的マーケティングとは何か
  • 事業ドメインと成長戦略
  • ポートフォリオ・マネジメント
  • 競争戦略

について勉強しました。

マーケティングと経営のつながりを理解することは少し難しいように感じましたが、頭の片隅に入れられただけでもよかったのではないかと思います。

5月1日勉強会

グループワークは、

  • 関連多角化
  • 非関連多角化

がどのようなものがあるかを考えました。

関連多角化の例としては

  • 富士フイルムのASTALIFT
  • 三井不動産のショッピングセンター事業 等

 非関連多角化の例としては

  • ダスキンが行うミスタードーナツ
  • 大塚製薬のニュートラシューティカルズ関連事業製品(ポカリスエットや、SOYJOY等)
  • ワタミの介護事業 等

がでてきました。

1年生からたくさん意見がでてきて驚かされました。

2年生も1年生の元気さに負けずに頑張ろうと思います!

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